The History of Panettone

Learn about the origins of panettone, the sweet Italian bread that represents Christmas

Panettone was created in Italy and the habit of having it at Christmas started in Milan. From Milan, it spread throughout Europe, and later, worldwide. There are several legends regarding the origin of panettone, but among the most interesting and known versions is that, back in the 15th Century, a young man born to a wealthy family fell in love with a plebeian, the daughter of a baker. The father of the young girl didn´t approves their relationship. So, the young boy started working at their bakery as an assistant to show he was a good person and created a different sweet bread in which he added candied fruit.

The recipe became known for being delicious and having a unique shape that resembles a church dome. Given the success of the recipe, the young man disclosed it as an invention designed by Mr. Toni, the young girl’s father, and it became known as Toni’s Bread, or Pane Toni in Italian.

In Brazil, the tradition picked up. It is present in all holidays parties and has become a good gift option. Filled with candied fruit, the traditional panettone has long been a Christmas tradition in Brazil. Originally, panettone is a cake made with yeast dough, wheat flour, milk, eggs, raisins, and fruit, but lately it has been gaining new versions and flavors.

Supermarkets’ and specialized stores’ shelves offer a lot of options, among which some are made with typically Brazilian ingredients. You can find panettones filled with chocolate chips, mousse, ice cream, truffles, dulce de leche, guava paste, or cupuassu, among other flavors. Its packaging has also become sophisticated, and now, is better designed and customized, which makes it a perfect gift for the holidays.

What is the Panettone Salon?

Salon objective

The event will gather the main brands in the sector for announcing and disclosing the new features for the Christmas 2018.

Target Audience

Journalists, opinion makers, bloggers and youtubers, as well as representatives of the international press (United States and Latin America), will all be present.

When and Where?

Date: September 18, 2018
Time: 9:00 am to 1:00 pm
Place: Maksoud Plaza Hotel - Sao Paulo-SP.

Schedule

Subject to changes
9:00 am

Registration
& Welcome Coffee

9:30 am – 10:30 am

Cooking Show
Beca Milano

10:30 am

Brazilian Market
Research Presentation

11:00 am

Official Opening

1:00 pm

Closing

Receitas Abimapi by Beca Milano


Participating Brands

Exhibitor’s Manual, download.


Support

Organization

Press Office



Galeria

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Imprensa

Confira as principais publicações sobre o Salão do Panetone.
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